Phone 610-437-3340

Leadership Team

William C. Hacker
President & CEO

“As a privately held, locally-based company, Arbor brings a full range of insurance solutions, comprehensive options, talent, service and experience to every one of our customers.”

President and CEO of Arbor Insurance Group since 2000, Bill has worked in the insurance business for over 30 years. He is responsible for all facets of serving the risk management needs of Arbor’s 4000-plus personal and business insurance clients.

A lifelong Lehigh Valley resident, Bill is a Penn State graduate. Combining his dedication to both the Valley and PSU, he is First Chair of Lehigh Valley LaunchBox, a robust business accelerator for local, early stage entrepreneurs powered by the Invent Penn State initiative.

He is a member of the Phoebe Ministries Board of Trustees and is a current board member and past president of the Lehigh County Historical Society. In addition to keeping Arbor flourishing in the community, Bill is also a Master Gardener, volunteering his time at the Lehigh County Cooperative Extension Office.

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Eric B. Blew
Chief Financial Officer

“Arbor believes in collaboration between our insurance advisors, the industry and consumers to develop products that serve the customer. And we believe in delivering everything that’s expected by the customer — a total experience, not just service.”

An Independent Insurance Agent since 1979, Eric is one of the principals of Arbor Insurance Group. While he focuses on Arbor’s financial management, his role also
includes ensuring an excellent customer experience environment and providing leadership and collaboration to affect positive change within the industry.

A lifelong Valley resident, Eric is a Lehigh University graduate. He is past president of the National Association of Insurance and Financial Advisors Lehigh Valley Chapter. He also served on the board and volunteers for Miller-Keystone Blood Center.

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Bruce D. Kraft, AAI, CIC
Vice President

“I take great pride in knowing all facets of the commercial insurance business and investing the time and energy to learning all about my customer’s business. That gives me the knowledge on both sides to match Arbor insurance solutions to the needs of my clients.”

A member of the Arbor team since 2003, Bruce specializes in business insurance. A Millersville graduate, he has been in the insurance industry for nearly 30 years.

He previously worked at CNA Insurance. Bruce’s personal interests include golf, soccer and hiking. In addition, he serves as president of the Lincoln Park Swimming Association and is a board member of the Children’s Home in Reading.

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Roberta L. Kates, CISR
Personal & Life Insurance Manager

“With many types of insurance to offer — home, auto, life, renter’s and more — along with a number of insurers to choose from, Arbor can really meet the needs of many types of customers at different stages of their lives.”

A veteran insurance advisor (she’s been with Arbor since 1984), Roberta specializes in the design and management of all types of personal insurance plans. In addition to her day-to-day responsibilities, she is also an instructor for AARP’s Smart Driver™ course, which can help you save money on your auto insurance.

Roberta resides with her husband and two dogs in Upper Milford. During the season, you can find her at the Velodrome, where she is on-track as a USA Cycling official. She is also an avid cyclist and moviegoer, a director of the Lehigh Wheelman Association and her church’s financial secretary. (Take note: she’s never home). Roberta graduated from LCCC.

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Kathy J Heffner, CIC
Commercial Insurance Manager

A Certified Insurance Counselor since 2006, Kathy Heffner began her insurance career in 1987. Kathy effectively meets customer needs while maintaining the highest level of service.

Justin Beidleman, CRIS
Commercial Insurance Advisor

“Arbor delivers what we promise: Tailored solutions, cost-effective, competitively priced insurance products and a team who knows the customer’s business and can provide the service and innovative thinking required.”

Part of the Arbor team since 2010, Justin serves the business insurance needs of clients in a variety of regional industries. Among his areas of customer specialization are building contractors and construction related companies, where Arbor can utilize both traditional and alternative insurance products to deliver customized solutions.

A lifelong Allentown resident, Justin was voted Best Insurance Agent in 2015 and 2016 by Lehigh Valley magazine. He was recognized by Insurance Business as one of America’s “Hot 100 2016” and one of 2015’s Top 10 Producers by Insurance Business America.

Married with two children, Justin is a Kutztown graduate. In addition to spending plenty of time with his family, he enjoys hunting, fishing and other outdoor activities.

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About Us


We sell commitment.

At Arbor Insurance Group, we don’t think of ourselves as insurance people. We think of ourselves as people committed to helping you through life’s biggest ups and downs.