An exciting announcement for John F. Moore Agency clients.

I’m excited to announce that, as of November 23rd, 2021, the John F. Moore Agency will be joining the Arbor Insurance Group. After 90 years of meeting the greater Lehigh Valley’s personal and business insurance needs, you can rest assured that as our valued client, you will continue to receive the unrivaled personalized service you’ve been accustomed to.
John F. Moore Agency - John F. Moore Agency Owner Shaking Hands with Arbor Insurance Group's Owner

Why is the John F. Moore Agency merging with the Arbor Insurance Group?

Arbor is a local and locally owned company that has been serving Lehigh Valley individuals, families and businesses for more than 60 years. They are committed to the same ideals we are: unparalleled customer service and the most effective protection for our customers.

Like us, Arbor is an independent agent. As part of Arbor, the John F. Moore Agency will remain independent, working for you and offering you the power of choice. (To learn more about Arbor, visit

How does this affect you and your policies with us?

Really, it won’t. None of your existing insurance policies will change. You can still contact us with any questions, concerns or claims, just as you always have. In fact, there will be more people available to help you with your insurance needs.

Moore and Arbor offer policies from many of the same insurance companies, such as Donegal Insurance Group, Travelers, Lititz Mutual, Foremost and Progressive, among others. As part of Arbor, we’ll be able to offer you an even broader selection of policies and options from more national and regional carriers. That’s why joining with them made sense to us in an insurance environment that’s changing by the day. Moving forward, you’ll get more from the John F. Moore Agency.

Where will we be located?

Arbor insurance is conveniently located not even 10 minutes from our current office. Our new address is 3435 Winchester Road, Suite 305, behind the Cedar Crest Shopping Plaza in West Allentown.

One thing will be changing…

Our name will be changing to The Moore Agency, to reflect the enhanced services, insurance advisors and resources we can offer you as part of the Arbor Insurance Group. Be on the lookout for our new name on future correspondence.

Finally, a big thank you.

As a valued customer, let me personally thank you for your trust, confidence and years of loyalty. We have grown because of you, and we look forward to continuing to grow together with you.

If you have any questions or concerns, please don’t hesitate to contact me directly at 484-664-2324.

John P. Moore